In 2012, Eric McKay and Patrick Murtaugh, co-owners of Hardywood Park Craft Brewery took their
inaugural trip on the James with us to check out our James River Ecology School.
We spent an afternoon touring the James River and discussing several projects
we had focused on, including a third Atlantic sturgeon spawning reef. On this
journey, we shared why the James was as important to our history as it was to
our future. And during the trip we found out more about these pioneering
entrepreneurs and how this founding river was a key factor in their decision to build a
business from scratch in Richmond.
Little did we know that a few months later we would be
celebrating Richmond’s victory as Outside magazine’s “Best River
Town in America” with the rest of the city over a few celebratory craft
beers at Hardywood. The relationship between clean water and clean beer
solidified in both of our minds.
Shortly after Eric and Patrick came to our office with a
presentation and a sweet surprise. They had created a west coast IPA inspired
by our efforts to increase the number of sturgeon in the James. “The Great Return
“was released in October 2013. Described as bold, resinous and bursting with
bright grapefruit aroma, this IPA is a tribute to the decades of hard work by
conservationists to restore the James River as a bounty of vibrant aquatic
life, eco-friendly recreational activity, and fresh brewing water.
In their commitment to river conservation, Hardywood
contributes money from the sale of this amazing beer to The James River
Association, to support our mission to be the guardian of the James River. The
Great Return has proved to be so popular that Hardywood is now brewing and
distributing it in several states year round, not just as a seasonal offering
as originally intended.
In Eric and Patrick’s opinion the success of The Great
Return is directly paralleled to the success of our river.
“Working closely with the James River Association has really
been an eye opening experience for us. It has given us an inside look at how
far the river has come in the past several years, how far it has yet to improve
and what we can do to help. The James River is not only a major source of
recreational activity in this city but the primary source of drinking water
and, in our case, brewing water. Raising funds and awareness through sales of
The Great Return is one small way we can do our part and help the James River
Association’s efforts in protecting America's Founding River.
So next time you are
in search of a beer that not only tastes great but also strives to preserve and
protect America’s Founding River, head to Hardywood for “The Great Return".
Cheers to clean water!